Strategic Branding and Marketing Services

Strategic Branding and Marketing Services

• Brand Strategy & Discovery
• Target Audience & Competitive Research
• Logo Design
• Marketing Collateral: Business cards, stationery and digital  graphics
• Web Design

About The Client

Elegant Bathrooms is a premier bathroom renovation company dedicated to transforming ordinary spaces into luxurious and functional ones. Known for their attention to detail and customer-centric approach, they cater to homeowners who value quality and careful workmanship. With a commitment to delivering timeless designs, Elegant Bathrooms prides itself on creating custom spaces that combine elegance and practicality

Challenge

Elegant Bathrooms was struggling to clearly communicate itself as a premium bathroom renovation company and have a strong presence in the competitive market. In need of refreshing its brand to appeal to a more refined, design-conscious audience, Elegant Bathrooms sought help in redefining its brand identity and creating a more cohesive voice that spoke to its expertise in luxury renovations and reflected its evolving focus on sophisticated, high-end spaces.

Solution

We developed a complete rebrand for Elegant Bathrooms. The new brand identity incorporates a luxurious and elegant aesthetic that reflects their commitment to high-end renovations.

Visual elements include a new logo with a palette that aligns with the brand’s purpose and speaks directly to an upscale audience seeking elegant, quality services.

Key Elements Included:

• Visual Identity: For this project, different visual pieces were created, including a logo with a refined and luxurious color palette, and modern typography, reflecting elegance and timeless design.
• Mission & Vision: Elegant Bathrooms’ new identity is guided by its mission and vision of delivering exceptional, high-quality bathroom renovations that elevate spaces with expert craftsmanship, while also being the preferred choice for clients seeking luxurious, custom transformations that combine style, functionality, and sophistication.
• Brand Vision & Assets: The brand’s new vision is to represent itself as one of the brands with the best focus on custom and high-end renovations. It features assets such as an elegant logo, stylish colours, and modern typography.

Brand Attributes and Messages

Elegant Bathrooms aims to position itself as a trusted brand that combines expert craftsmanship and luxurious design, providing its customers with quality service.

Brand Message: Elegant Bathrooms specialises in transforming ordinary bathrooms into luxurious, bespoke spaces, with a commitment and attention to detail that ensures a strong brand positioning in the industry.

Promotional Products

We created promotional products that support the brand identity and resonate with its vision and brand personality. Each product was designed to reflect its commitment to modern and quality design. The included products of mugs, pens, and business cards all reinforce the brand message, and leave a lasting impression on their main target audience.