Back to Basics: Types of Marketing
There are plenty of marketing strategies that are evolving consistently. Whether you’re new to marketing or a seasoned marketer, understanding the basic types of marketing can help create a good marketing plan. Fractional Marketing Fractional marketing is becoming...
Tips for Maintaining Your Website After It’s Been Launched
Congratulations, you’ve launched your website! So what do you do now? Launching a website is a huge achievement, but the work doesn’t end there. Regular maintenance is needed to help keep your website running properly, attracting visitors and performing well. Not only...
The Art of Typography
Typography is an art that knows no boundaries! It’s a powerful tool that can enhance your design, create emotions, and convey your message clearly. Typography has a big impact on how people see your work, whether it’s a website, poster, brand identity, or a social...
Why Choose Human Creativity over AI Logo Design?
We all have those days when we don’t want to work as hard, but still push ourselves to get the job done.In today’s digital world, we have the option of getting AI to do it for us. AI (not to be confused with Adobe Illustrator) is also known as ‘artificial...
10 Things I’ve Learned Being a Graphic Designer
After years of being a graphic designer, there are many things I’ve learnt and things to keep learning. From understanding the world of design, other people and myself, here are 10 things I’ve learned as a designer. 1. Trends Pass but Principles are Forever Although...
5 Reasons Every Company Needs a Dedicated Marketer (and the Benefits of Outsourcing)
In today’s extremely competitive business world, recognition is vital to your business's accomplishments. Whether you are a start-up or a large corporate company, an effective marketing and branding strategy can determine its success or irrelevance. However, many...
Inside a Graphic Designer’s World – What to Expect
Partnering with a graphic designer has the ability to reinvent your project or business. Working with a designer helps transform your ideas into captivating images, whether you're looking to design a new logo, marketing collateral, or a visually pleasing website. But...
The Difference Between UX and UI
You might have heard of UX (User Experience) or UI (User Interface) while browsing online, but what is it and what’s the difference? They are often used interchangeably, but they refer to different sections of web design. For anyone involved in the creation of...
Colour Psychology – The Power of Colours
Colour psychology is the research of how colours affect humans and how each colour expresses different emotions. It can be intimidating but understanding how colours affect your branding can be a game-changer to your business. So let’s talk together and see what...
Branding Myths – Learn the Truth
Plenty of people don’t have the full knowledge of branding or hold on to myths that are not true. This prevents them from fully knowing the extent of how branding can be beneficial for a business. With these branding myths circulating, it can stop your business from...