10 Things I’ve Learned Being a Graphic Designer
After years of being a graphic designer, there are many things I’ve learnt and things to keep learning. From understanding the world of design, other people and myself, here are 10 things I’ve learned as a designer. 1. Trends Pass but Principles are Forever Although...
5 Reasons Every Company Needs a Dedicated Marketer (and the Benefits of Outsourcing)
In today’s extremely competitive business world, recognition is vital to your business's accomplishments. Whether you are a start-up or a large corporate company, an effective marketing and branding strategy can determine its success or irrelevance. However, many...
Inside a Graphic Designer’s World – What to Expect
Partnering with a graphic designer has the ability to reinvent your project or business. Working with a designer helps transform your ideas into captivating images, whether you're looking to design a new logo, marketing collateral, or a visually pleasing website. But...
The Difference Between UX and UI
You might have heard of UX (User Experience) or UI (User Interface) while browsing online, but what is it and what’s the difference? They are often used interchangeably, but they refer to different sections of web design. For anyone involved in the creation of...
Colour Psychology – The Power of Colours
Colour psychology is the research of how colours affect humans and how each colour expresses different emotions. It can be intimidating but understanding how colours affect your branding can be a game-changer to your business. So let’s talk together and see what...
Branding Myths – Learn the Truth
Plenty of people don’t have the full knowledge of branding or hold on to myths that are not true. This prevents them from fully knowing the extent of how branding can be beneficial for a business. With these branding myths circulating, it can stop your business from...
Brand Consistency – How does it affect my ROI?
In today’s competitive marketplace, brand consistency is crucial for a successful business strategy. A company's return on investment (ROI) can be significantly affected by consistent branding, which might impact anything from marketing efficiency to customer loyalty....
Do you need a website?
Do you really need a website? In the current world where we all live on the internet, the answer may seem obvious. Every business, regardless of its size or profession, should have a strong online presence. Your business’s website is more than a resource, it’s a...
The Importance of a Strategic Brand and Marketing Strategy
In today’s world, every business vies for attention and standing out from the crowd is no easy feat. Amid the noise and competition, how can you ensure that your brand not only captures the attention of your audience but also fosters lasting connections? Enter brand...
Fractional Marketing – Unlocking Business Growth
In the ever-evolving landscape of business, staying ahead of the curve is essential for growth and success. Yet, for many business owners, navigating the complex world of marketing can be daunting. From developing a cohesive brand identity to executing effective...