Strategic Brand Marketing for Health and Wellness Businesses
Strategic Brand Marketing & Deliverables
- Brand Strategy & Discovery
- Target Audience & Competitive Research
- Logo & Brand Guideline Design
- Marketing Collateral: Business cards, stationery, postcards and digital graphics
- E-commerce Web Design
About The Client
Hyatt Hypnobirthing is dedicated to empowering expectant parents with the tools and confidence needed for a positive birth experience. With over two decades of experience, Hyatt offers a holistic approach to childbirth, supporting parents through this natural and joyful event, offering support to first-time parents and anyone seeking a calm and empowered birth.
Challenge
Hyatt Hypnobirthing, a service focused on empowering expectant parents through a transformative approach, was looking for a comprehensive brand identity that reflected the calm, confidence, and positivity inherent in their mission to build brand awareness and connect with their target audience.
As a brand, they needed a comprehensive and complete brand identity, from a logo that represented their values to a website design that aligned with Hyatt’s guidelines and personality.
Solution
Building on the holistic approach and peace of mind that the brand wishes to convey, we created a comprehensive brand identity for Hyatt Hypnobirthing, focusing on a visual identity that would reflect its core values of empowerment, calm, confidence, and natural birth.
Visual elements include a new logo with a palette that aligns with the brand’s purpose, a full new website that speaks directly to the main target audience, and supporting design graphics that allows the brand to be cohesive and well-structured.
Key Elements Included:
- Visual Identity: Hyatt Hypnobirthing’s visual identity was designed to evoke calm, confidence, and empowerment, which are all key values of the brand. Every piece from the logo to the brand book was designed to reflect Hyatt as a cohesive brand.
- Mission & Vision: To fulfill its mission and vision of being a support center, providing confidence to future parents by offering them a calm and positive birthing experience.
- Brand Vision & Assets: Hyatt Hypnobirthing is focused on giving expectant parents confidence by offering them a calm and positive birth experience. This is reflected in both their logo and website, reinforcing the brand’s position as a trusted and professional guide for families going through the birthing process. These resources help ensure consistency in communication and visual representation across all platforms.
Brand Attributes and Messages
Brand Message: Hyatt Hypnobirthing empowers expectant parents with the tools and confidence to experience a calm, positive, and transformative birthing journey.
Graphic Design and Promotional Products
To support and promote the brand, we created a range of collateral including branded postcards and pens, which were designed to be both functional and reflective of the brand’s calming, professional identity. These items helped increase brand visibility while maintaining consistency across all touchpoints.
