Logo Design Services for Not for Profit Organizations
Logo Design Services & Deliverables
- Brand Strategy & Discovery
- Target Audience & Competitive Research
- Logo Design & Brand Guidelines
- Marketing Collateral: Business cards, social media graphics and more.
- Promotional Products: Pens, Mugs, Tshirts
About The Client
Dundas Community Services is a charitable organization that connects people in need with essential community resources and support programs. With a primary focus on seniors (Dundas’ largest demographic), the organization has been a pillar of support for the community for over 50 years. Dundas Community Services has a core value of enriching the lives of residents by offering a variety of services that allow them to give back to the community.
Challenge
The organization recognized the need to rebrand to better align its identity with its evolving mission and audience. The existing brand no longer reflected the vibrancy and compassion of Dundas Community Services, making it less effective at engaging the community with its services and goals. The challenge was to create a new brand identity that reflected the organization’s legacy and resonated with its core audience by effectively communicating its mission in a modern context.
Solution
Key Elements Included:
- Visual Identity: We designed a modern logo that symbolizes community and care, combined with a refined colour palette that reflects trust and compassion without taking away from professionalism and leadership in the community.
- Brand Message: The brand message emphasized their global capabilities combined with a personal and local touch, highlighting their long-standing relationships based on genuine understanding and trust.
- Mission & Vision: The mission and vision are to emphasize inclusion, empowerment, and unwavering community support, aligning with the goals of the rebrand.
- Brand Vision & Assets: We developed templates for digital and print materials, along with visual guidelines to ensure consistent and cohesive branding across all platforms.
Brand Attributes and Messages
Dundas Community Services is defined by compassion, trustworthiness, accessibility, guiding clear and impactful internal and external communications to the community, and reflecting itself as a warm and friendly resource to its target audience.
Brand Message: Dundas Community Services is dedicated to fostering connection and care within their community. They empower people by connecting them to supportive programs with a focus on inclusion and creating lasting impact. Driven by a commitment to service, they proudly carry a legacy of ensuring support and stability to build a better community from their brand.
Promotional Products Graphic Design
We designed a suite of brand assets for Dundas Community Services, including corporate stationery, marketing materials, and promotional products. These designs ensure a consistent brand presence, and connect with customers on a personal level, allowing the brand identity to be structured and memorable with its audience.
