Logo and Branding Design Services for Accounting Firms
About The Client
Balance & Foster delivers global capabilities with the “local” touch that brings world-class assurance, tax, and consulting expertise to their clients through enduring relationships built on genuine understanding and trust.
Their comprehensive services include tax and accounting, trusts and estates, bookkeeping, and more. As experienced business consultants, they offer strategic advice to foster their client’s success through analyzing financial data, identifying growth opportunities, and providing actionable insights.
Lastly, their goal is to become an integral part of their clients’ teams, empowering them with the knowledge and strategies needed to overcome challenges and achieve sustainable growth.
Logo and Branding Design Services & Deliverables
- Brand Strategy & Discovery
- Target Audience & Competitive Research
- Logo Design & Brand Guidelines
- Marketing Collateral: Business cards, social media graphics and more.
Challenge
Balance & Foster needed a brand identity that reflected their ability to combine global reach and a track record of expertise with a local, personalized approach. The brief was to create a brand that not only reflected their professionalism and expertise, but that also highlighted the trust and understanding within their client relationships, and the core values of their brand identity — trust, understanding, and relationship building — all within a polished, professional identity.
Solution
To align their brand with their mission, we developed a comprehensive brand strategy that emphasized their unique values, keeping in mind their core purpose and target audience.
Key elements included:
- Visual Identity: An elegant logo design that symbolizes growth and connection. The colour palette conveys trust, and reliability while the typography balances modernity with accessibility.
- Brand Message: The brand message consisted of emphasizing their global capabilities combined with a personal and local touch highlighting their long-standing relationships based on genuine understanding and trust.
- Mission & Vision: Balance & Foster seeks to be seen as a trusted partner, combining global expertise with a personal, approachable touch. They aim to be recognized for professionalism, reliability, and genuine client connections.
- Brand Vision & Assets: Balance & Foster aims to be a leading firm that combines expertise with a client-first approach. This is reflected in a modern logo, professional typography, consistent branding materials and client-facing graphic assets.
Brand Attributes & Messaging
Brand Attributes and Messages
Balance & Foster is defined by professionalism, trust, and approachability. Combining global expertise with a local touch, they build lasting relationships through personalized service, innovation, and reliability.
Brand Message: Balance & Foster delivers world-class expertise with a personal, local touch, building trust through professionalism and lasting relationships.
Balance & Foster Promotional Products
We designed a suite of brand assets, including corporate stationery, marketing materials, and promotional products. These designs ensure a consistent brand presence, and connect with customers on a personal level, allowing the brand identity to be structured and memorable with its audience.