Logo and Web Design Services for Creative Professionals
Logo and Web Design Services
- Brand Strategy & Discovery
- Target Audience & Competitive Research
- Logo Design & Brand Guidelines
- Brand Guidelines Booklet
- Marketing Collateral: Business cards, letterhead, signs, social media graphics
About The Client
Village Studio is a photography studio with years of experience known for its timeless photography that authentically captures life’s meaningful and special moments. Village Studio offers a wide range of services, bringing together exceptional photography and custom framing under one roof, making them a one-stop destination for preserving life’s most precious memories.
Challenge
After years of experience, Village Studio recognized that it was necessary to rebrand to align with its expanded services and evolving identity. The repositioning and need to modernize the brand while maintaining its legacy was a vital part of Village Studio’s rebranding, highlighting its years of experience and quality of service.
Solution
We developed a rebranding strategy to seamlessly blend the Village Studio name with the quality of its services, creating a renewed identity that honours its legacy while embracing its expanded and creative vision for photography and framing.
Key Elements Included:
- Visual Identity: The brand refresh included a modernized logo that fuses elements of photography and framing with a colour palette that conveys creativity, quality, and confidence, creating a modern and fresh brand.
- Brand Message: The brand message continues to focus on preserving memories through photography, while ensuring quality. The addition of custom frames further enriches this mission, allowing customers to beautifully display their moments for years to come.
- Mission & Vision: Their mission and vision remain focused on providing exceptional photography and custom framing as a seamless experience for customers by being a creative hub within their community.
- Brand Vision & Assets: A comprehensive set of brand assets was developed, including redesigned visual elements, uniform social media templates, and marketing materials to reflect the rebrand.
Brand Attributes and Messages
Throughout the rebranding process, we emphasized the core attributes of creativity, authenticity, and excellence. These guided the development of clear, engaging messaging that resonates with customers and reflects the brand values.
Brand Message: Village Studio’s rebranding connects its heritage with its expanded photography and custom framing services with a refreshed identity that describes its history and reflects confidence in the industry.
Graphic Design and Promotional Products Design
We created a range of promotional products to support the rebrand, including stationery and personalized products. These items were designed to reinforce their new identity and help the brand remain the first choice for customers by fostering a deeper connection and ensuring a strong, well-structured brand presence.
