Branding Design Services for Chiropractic Clinics
About The Client
Back2Health Chiropractic & Wellness is a modern, high-quality chiropractic clinic serving women and their families in the Beamsville area. With a mission to empower patients, Back2Health provides personalized, comprehensive care tailored to unique wellness goals. The dedicated team develops customized treatment plans focused on long-term relief and overall wellness, making the clinic the community’s trusted choice for compassionate, high-quality care.
Branding Design Services & Deliverables
- Brand Strategy & Discovery
- Target Audience & Competitive Research
- Logo Design & Brand Guidelines
- Marketing Collateral: Business cards, signage, postcards and more.
- Print Coordination & Delivery
Challenge
Back2Health wanted to create a strong connection with its core audience: women taking care of their families’ health and wellness needs. While many chiropractic clinics focus on general pain management, Back2Health wanted to stand out with a compassionate, family-centered approach. The challenge was to create a brand identity that reflected both women and their families, including children with different needs but a shared desire for effective and reliable care.
The brand needed to emphasize its commitment to personalized care while also communicating expertise, compassion, and a sense of community. Additionally, the clinic wanted to ensure that its environment was accessible, welcoming, and of high-quality for first-time visitors and repeat patients alike.
Solution
We developed a brand identity and messaging strategy that showcased Back2Health Chiropractic & Wellness Clinic’s chiropractic and family-focused approach.
Key elements included:
- Positioning Statement: Reach women who make family health decisions by highlighting the clinic’s personalized, trusted care and reputation as a high-quality option in the community.
- Mission & Vision: Back2Health strives to empower every patient to become their best self. Their vision is to provide personalized care plans through a trained, integrated team, helping patients achieve their health goals.
- Focus Audience: The primary audience is women with families and children dealing with everyday injuries, while the secondary audience includes amateur athletes dealing with strains and injuries.
- Desired Perception: The brand message emphasizes trusted, expert services and patient-centred care, where each patient is heard throughout their treatment journey.
- Brand Vision & Assets: As part of the brand creation and design process, we delivered a logo in all its variants, and a brand guide as a standard to follow for the well-structured presentation of the brand. Graphic and support elements that give structure and personality to the brand, and signage that was printed and placed in the physical clinic were included in the final delivery as well.
Brand Attributes & Messaging
Back2Health’s brand attributes of happiness, joy, hard work, kindness, and quality were highlighted when developing the brand vision. The clinic’s dedication to providing expert, trustworthy care was captured in the brand message:
- Overall Brand Message: Back2Health is dedicated to working closely with all patients to achieve optimal health. With top-notch chiropractic care and a personalized approach, they provide a warm and welcoming environment focused on each patient and their families.
Back2Health Promotional Products
At Sunrise Creative, we are dedicated to designing promotional products that present the client’s brand professionally, clearly, and that resonates with its vision and personality. Each product was designed to seamlessly integrate with the brand identity of Back2Health Chiropractic, reflecting its commitment to personalized care, modern professionalism, and a wellness approach for its audience. This ensured that each promotional item reinforces their brand message and leaves a lasting impression on patients as a core part of the brand.